New Media Breakfast
Date: Friday, 24th November 2017, 7:45am
Location: Network Bar
B2B and B2C PPC Advertising
Google advertising (and beyond) for managers and marketers
With Google at the centre, paid search (often known as Pay Per Click) has dominated the online advertising scene for almost two decades and continues to do so. It has and continues to drive custom for all types of business whatever the size and whatever the niche.
At this breakfast we will recap the basics of how to make the Pay Per Click (PPC) model work for you and we’ll look at what’s new in paid search (advertising on Google’s search results).
In addition though, we’ll also look at the ever expanding range of online advertising formats being sold on a Pay Per Click (PPC) basis both by Google and others including Facebook, Pinterest and LinkedIn. We’ll highlight “what’s new” but more importantly “what’s working” to help you spend your budgets most effectively as well as share tips to get you ahead of the competition.
With Christmas approaching fast we’ll look at how B2B marketers can get ready for the January “back to work” peak and what last minute changes B2C advertisers can make to ensure December delivers, and as it’s the last New Media Breakfast of the year, it might get a little festive.
The speaker is Tim Barlow, from Atacat.
29 MEMBERS GO FREE
The event is complimentary for 29 Members and a £10 charge for visiting guests
If you are a 29 member you can attend the breakfast free of charge. Please email email@example.com with your membership number and he will add you to the attendance list.
We hope you can make it along to this event. If so, we look forward to seeing you on the day.