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New Media Breakfast

Date: Friday, 28th April 2017, 7:45am
Location: Network Bar

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This month’s New Media Breakfast will look at Facebook advertising.

FACEBOOK ADVERTISING

DETERMINING GOALS AND MAXIMISING YOUR ADVERTISING BUDGET

Increasingly, content creators are having to pay to get content seen by their target audiences, this is fast becoming the case on all ‘social media’ channels. The network that many organisations are turning to is Facebook. Indeed, many B2B organisations are enjoying success by putting their content in front of their target demographic on Facebook – even though the target viewer isn’t necessarily using the platform for business.

In reality, Facebook is a very powerful ‘marketing platform’ (Facebook’s own description), it offers very targeted options and a wide range of advertising solutions. The ability to reach your target audience and drive them to your content is difficult to ignore and, accepting that you will have to commit budget to obtaining relevant reach in the future, it’s difficult to see why Facebook wouldn’t be part of your online advertising mix.

However, there is far more to Facebook than just driving eyeballs to your content. It can be massively useful in promoting events, building your database, delivering website traffic, converting sales and of course, building your community.

The April New Media Breakfast will focus on Facebook advertising. We will look at; the various advertising options, targeting, optimising your ads and interpreting the insights.  We will also look at the very important issue of determining budgets and some of the less well known functionality that can set you apart from your competitors.  Using actual case studies, we will bring you some of our own insights to Facebook advertising and the enormous potential it offers all businesses – large or small, across all sectors.

IT’S NOT JUST FACEBOOK – IT’S INSTAGRAM TOO!

You should also remember that Facebook owns Instagram. Therefore Facebook advertising also offers advertising opportunities on Instagram.  So, if your target demographic are more likely to be grammers than bookers, you too will get plenty useful information to take away.

NOT INVOLVED IN E-COMMERCE, OR DON’T EVEN HAVE A WEBSITE?

Facebook is also a great tool for those who don’t sell online, or even have a website. Functionality like “Claim Offers Ads” and the in-depth data offered in Ad Reports makes it a truly powerful tool – online or offline.

WHO SHOULD ATTEND

The April New Media Breakfast is ideal for all business owners/operators, marketers and retailers – online or offline.  If you are spending on online advertising, or if you intend to in the future, you should come along and learn from actual experiences from live campaigns.

THE SPEAKERS

The breakfast session will be presented by Gordon White and members of the fatBuzz team.

29 MEMBERS GO FREE

The event is complimentary for 29 Members and a £10 charge for visiting guests

If you are a 29 member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with your membership number and she will add you to the attendance list.

We hope you can make it along to this event and look forward to seeing you on the day.