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New Media Breakfast

Date: Friday, 31st March 2017, 7:45am
Location: Network Bar

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This month’s New Media Breakfast will look at SEO in 2017.

SEO IN 2017 – WHAT SHOULD YOUR BUSINESS BE DOING?

Simple recipes of SEO success that only involved keywords, content and links are starting to feel like a distant memory.

In the 8 years the New Media Breakfast has been running, Google has got better and better at determining who deserves to rank. You may be starting to ask whether you still need to optimise your site? Indeed with so much of Google’s real estate being taken up by paid listings, is there even an opportunity for SEO?

Unsurprisingly, the answer is “Of course!”. At this New Media Breakfast we’ll explore what businesses need to be focusing their budgets on to deal with these changes. By attending you’ll come away with practical day to day things you can be doing but we also aim to inspire you to think about some of the more daunting business challenges that the constant acceleration of technology presents.

We’ll look at Google’s quest to morph from search engine to Star-Trek-like personal assistant and how Amazon’s Echo, Facebook Messenger and others are starting to provide a very real threat to Google’s dominance in search (in ways that may not be immediately obvious).

We’ll look at what “mobile-first” really means and encourage you to think well beyond “responsive website”. We’ll look at the re-emergence of tech SEO (including demystifying three letter acronyms such as AMP) and look at the role of content. 

SPEAKER

Tim Barlow is managing director and founder of Attacat, an online marketing agency in Edinburgh that was nominated by Google for their “Outstanding Premier Partner” award in 2016 and is well renowned for helping innovative companies drive sales from search engines. Tim has guided the New Media Breakfast audience through the maze of search engine marketing over the last 8 years, so we are delighted to welcome him back in 2017.

Tim has long advocated a “No short-cuts” approach to SEO – a strategy that is repeatedly shown to be valid as Google and other search engines have consistently improved their ability to detect efforts to game the system.

29 MEMBERS GO FREE

The event is complimentary for 29 Members and a £10 charge for visiting guests

If you are a 29 Member you can attend the breakfast free of charge. Please email fiona@fatbuzz.com with your membership number and she will add you to the attendance list.

We hope you can make it along to this event and look forward to seeing you on the day.